About iTrain
From a living room
to a movement.
iTrain is what happens when one coach refuses to let women train alone — for fifteen years straight.
Mariam Manack
Founder
The founder
Mariam Manack
BSc Sports Science, UKZN
In 2011, Mariam converted her living room into a fitness studio and started coaching three clients. No investors, no franchise playbook — just a sports science degree and a conviction that women train better when someone genuinely has their back.
What grew out of that living room is iTrain: premium women-first studios in Westville and Musgrave, seven coached programs, a rewards system that turns consistency into celebration, and a community more than 800 women strong — with sessions where everyone trains, and a floor that always belongs to the women who built it.
Along the way came the recognition — Forbes 30 Under 30 Africa, Standard Bank Young Businesswoman, a PUMA ambassadorship. But the measure that matters hasn't changed: the people who keep showing up, week after week, year after year.
Group Training, mid-set.
Gloves on.
The quiet before the lift.
“The scale changed.
The coaching didn't.”
The journey
2011 — today
2011
A living room in Durban
Mariam Manack converts her living room into a studio and starts coaching three clients, fresh from a BSc in Sports Science at UKZN.
2014
iTrain is born
The brand is established and the community starts to grow beyond word of mouth.
2017
First premium studio · PUMA
iTrain opens its first premium studio and Mariam becomes a PUMA brand ambassador.
2019
Forbes 30 Under 30 Africa
Recognition arrives — Forbes 30 Under 30 Africa — with more than 800 women trained.
2020
The online pivot
iTrain moves online through COVID and keeps the community training at home.
2024
Studios, programs, rewards
Multiple studios, seven programs and the #IP rewards system — the living room is a long way away.
Forbes 30 Under 30 Africa
Standard Bank Young Businesswoman
PUMA Brand Ambassador
Top 100 Influencer SA
The coaches
Specialist women coaches, part of the community they coach
Pilates, boxing, strength and HIIT specialists — each certified, each training alongside you. Come meet them in the studio.
Book a visit